What are the Common Challenges with Collecting Product Feedback?

When it comes to making product improvements, strategizing the development process for new products, or fixing issues like bugs, slower speed, and more of previous features or products, collecting user feedback through customer feedback automation remains one of the essential factors for impactful decision-making.

While customer feedback insights can simplify feedback loop management automation, since product managers constantly work throughout a varied team, you may miss out on specific factors or continually face challenges in your product development workflow.

Solution? A simple answer to your concern is to identify the potential issues in your workflow and consider collecting consumer reviews using a centralized system like AI customer feedback software. This will help you gather, shortlist, cat, and categorize feedback and simultaneously communicate with the development team using these categorized feedbacks under one tool.

This blog will highlight potential challenges most product managers face and how they can fill the gaps in their current feedback-collecting strategies using user feedback software automation.

Top Challenges With Gathering Automated Customer Feedback

The first step towards streamlining the product development and AI Customer feedback-collecting process includes identifying potential challenges and loopholes in your current workflow and strategy. For your better understanding, we are listing a few common challenges faced by most product managers and how they can solve these challenges effortlessly.

1. Unaligned Feedback Management Process

A successful product requires diverse teams to work on product development processes, channels, and varied groups to collect consumer feedback. But imagine how chaotic the development process would be if these procedures weren’t aligned. Plus, in such scenarios, due to the constant juggling of varied tasks, there is a high chance that product managers may miss out on certain essential aspects and fail to communicate with the team.

Additionally, another common challenge faced by organizations includes a lack of communication. For instance, the product team may focus on developing one feature, whereas your customer support may communicate with consumers and share details of other aspects. Sounds like a great disaster, right? Well, how can you solve this?

Solution

The ideal solution for these issues is prioritizing streamlining workflow, from collecting feedback from customers through AI customer feedback management software to announcing updates and analyzing the effectiveness of the end product after the launch.

In addition, develop a centralized source or platform like an AI Customer feedback platform that enables teams to collect feedback, categorize varied aspects, analyze, and communicate seamlessly under one platform. Consider integrating your current system with AI customer feedback software to get real-time updates, manage databases, and automate accessing insights for your teams.

2. Low Response Rates with Feedback Strategies

One major challenge organizations face while collecting feedback includes low or no response rates. When you have a complex or time-consuming procedure for feedback collection, there is a high chance your customers will skip the process, which leads to low response rates.
This makes it difficult for organizations to research consumer’s evolving needs and expectations. So, what’s the ideal solution for scenarios like this?

Solution

Remember, your consumers are already equipped with hundreds of tasks, plus the attention span is declining today.

So, making it quick, easy, and interactive for consumers to leave feedback in minimal time is imperative. For instance, AI customer feedback software like Antrika enables users to post their review suggestions with just one click, comment, and vote on others’ feedback, making the procedure engaging and fun.

3. Disturbance in Communication Between Varied Teams

Whether you are an e-commerce or tech-driven company, loopholes in communication are one of the leading challenges for most organizations. To streamline product development, it is important to work on a communication strategy within your organization for varied goals – collecting user feedback, enhancing business growth, conducting collaborative tasks, and more.

In the case of product development, maintaining communication between product development, designers, software engineers, customer support, and quality assurance team members is a must. But how can an organization align communication between these teams?

Solution

Consider sharing objectives for every project and highlight the reasoning behind implementing the changes while sharing specific consumer feedback via AI Customer feedback software. Set milestones and timelines with each stage to help your team understand the project’s scope.

Then, build a strategy for one-platform communication wherein you can share, discuss, and brainstorm, leveraging varied elements to avoid constant back-and-forth with accessing reports and other documents. Make informed decisions based on the feedback collected through AI customer feedback management software.

Next, share insightful numbers, feature requests, and other factors with your varied teams to help them understand why inevitable development is needed. This process must be followed throughout to fix issues and launch new products or features.

4. Lack Of Accuracy in Data & Analyzing Feedback

When you collect feedback from varied sources, and if you don’t have a central platform to maintain data, keeping accuracy throughout the feedback data and analyzing it becomes daunting.

This can become a time-consuming process with a large amount of feedback received, and interpreting insights from feedback feels like an impossible job, which makes decision-making complex and chaotic.

Solution

There’s no point in investing your time in collecting feedback if you fail to interpret accurate data seamlessly. That’s why having a centralized platform like user feedback software automation is important, as product managers can analyze varied aspects like the amount of feedback received, identifying repetitive topics for feedback, the number of votes for certain feedback, and comments.

Based on these factors, organizations can shortlist and categorize feedback into different themes by using an AI customer feedback analysis platform. Communicate with the technical team to select a core theme to proceed with developing the product roadmap seamlessly.

5. Continuing to Use Traditional Feedback Collection Method

Are you still using spreadsheets to manage varied feedback data? Traditional methods are fine, but as your company grows, these methods make the workflow more complex when collaborating with diverse teams for open discussions.

However, adopting advanced feedback management solutions is often linked with complex features, leading to inefficiencies in workflows within the team. We understand your concern; however, you can simplify the feedback management process and take care of easy accessibility or adoption rates.

Solution

Choose a tool like AI customer feedback management software that offers advanced features such as custom analytics, varied boards to develop product roadmaps, user notifications with updates, and seamless customer feedback analysis. Automating tasks requiring repetitive manual work can save you time, and teams can quickly adopt the new method with easy-to-operate features.

Another option is accessing qualitative feedback management tools like Antrika, which provides an easy sign-in procedure, accessibility to share a feedback board, and the ability to select essential feedback to share with team members seamlessly. These tools aid in integrating other channels, which simplifies managing overall feedback data to make informed decisions hassle-free.

6. Gaps in the Process of Closing Feedback Loops

Closing a feedback loop means collecting feedback, implementing accurate solutions, launching a product, and analyzing its effectiveness by announcing consumer updates. This means a specific project is closed or completed.

However, due to an imbalance in your workflow, one team is working on developing a product, others are still collecting feedback, and customer support has already announced the launch date. This will confuse your consumers; seamless communication is essential across the teams.

Solutions

Implement tools like AI customer feedback software to keep diverse teams aligned with the process and focus on one stage at a time to avoid unwanted confusion. In addition, the key to retaining consumers is maintaining standard communication thoroughly within the team and with customers to keep them updated.

Make Informed Decisions with AI Customer Feedback Solution

A central ecosystem to manage AI Customer feedback and communication and optimize the product development process is extremely important for every organization. With an easy-to-use platform like Antrika, businesses can leverage features like seamless feedback collection, analyzing feedback, streamlining product roadmap, and posting effortless changelogs under one platform.

Sounds interesting, doesn’t it? If you want to know more about AI customer feedback software or try out our 14-day trial program, get in touch with us today!