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About Antrika

A product company that believes AI should do real work.

Antrika builds and runs focused software for the jobs businesses repeat every day. We started by helping AI startups grow, and today most of our energy goes into the seven products we own and operate.

What we believe

Four ideas behind every product.

Do one job properly

A product that solves one problem clearly beats a suite that half-solves ten. Each Antrika product has a single job and a team that cares about it.

Use AI where it helps, keep people in charge

AI should take the repetitive load. The decisions about patients, customers and money stay with the people accountable for them.

Earn trust with data

Your data is yours. We give customers control over what leaves their environment and explain, in plain words, how it is handled.

Fit into the tools you already use

Widgets, APIs and open standards mean our products connect to your stack instead of asking you to rebuild around them.

Our portfolio

Seven products, one company behind them.

Each product serves a different kind of customer, with its own website and support. What connects them is how we build: focused, privacy-aware and ready to plug into your stack.

How we work

From venture builder to product company.

  1. We began by helping AI startups grow

    Antrika started as a venture builder and advisor: giving AI founders the resources, guidance and ad-tech expertise to get to market.

  2. The best ideas became products

    Problems we kept seeing, in analytics, clinics, customer feedback, billing and messaging, turned into products we now own and operate ourselves.

  3. We built the infrastructure we needed

    Running AI in production taught us what a good gateway looks like. That became RouteIQ, so other teams do not have to start from scratch.

  4. Today we build, operate and keep improving

    Seven products in market, a team in Noida, and a short list of startups and brands we advise. We would rather go deep on a few things than wide on many.

Venture support & ad-tech advisory

Working on something in AI? Let us talk.

We support a small number of AI startups, and help brands use AI, data and automation to improve advertising performance. If you are building, we are happy to listen.

Get in touch
Say hello

We like talking to people who build things.

Customer, founder, partner or just curious: write to us and a person will reply.